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Where Is The Future Of Cosmetics Innovation Packaging?
Zhejiang Cosme Packaging Co.,Ltd | Updated: Aug 12, 2018

The packaging design of cosmetics needs to be both protective, functional and decorative. Only the Trinity is the development direction of cosmetics packaging in the future.
In view of the future trend of cosmetics packaging design, we introduce the following:
1, fresh-fitting cosmetics will occupy a considerable market. As manufacturers to meet the needs of customers, the production of products without preservatives. The manufacturer fills them in very small containers and customers can use them all at once. For example, many brands of essence use this packaging method. The price of the cosmetics is too high to become a mainstream product in the market, but it is a symbol of the future fashion and luxury lifestyle, so there will be a stable consumer group.
2, the development and design of green packaging materials. Many cosmetics manufacturers have begun to pay attention to environmental protection issues. They also include environmental protection considerations in the selection of cosmetics packaging materials, considering whether these materials can be recycled, which is in line with the growing awareness of environmental protection. In the field of cosmetic packaging, with the improvement of the technical level, the development of packaging gradually shows the characteristics of personalized display and innovation, the introduction and application of new technologies, and the development and substitution of new environmental protection materials. Safe and convenient packaging will be more welcomed by the market.
3, multi-layer plastic composite technology. It allows multiple layers of different types of plastic to be combined and molded at a time, with any conceivable color and design of various containers. With multi-layer molding technology, plastic packaging can completely isolate light and air on the one hand and avoid skin care oxidation. On the other hand, by combining different types of substances, it can obtain wonderful visual effects and unique feel in appearance. Improved the bending of the hose.
4, vacuum packaging quietly emerged. Vacuum packaging can protect skin care products containing fat, turpentine oil and vitamins. It has the advantages of strong protection and high resilience. Another important development direction of vacuum packaging is to highlight functionality, which is very important for less complex containers.
Plastic bottles still occupy an important position. The advantage of plastic containers has always been that they are light weight, strong and easy to produce. Through the efforts of chemists and plastic manufacturers, plastic products have achieved the transparent properties that only glass used to have. In addition, PETG can easily be dyed in various colors, and even after anti-UV treatment, transparency remains unchanged.
Smart businessmen know that packaging can turn boring chemicals into a panacea. You can make your product live by packaging and design it to help you meet the psychological, spiritual, and cultural needs of your customers. "Packaging is often more important than what is in it," is particularly evident here.
Therefore, in the modern cosmetics production, many high-end cosmetics packaging inputs up to 70 % of the entire product cost, and the birth of new brands in the cosmetics market must also establish its market position through decent product packaging. Proper packaging can not only directly stimulate consumers 'senses, but also the brand's taste can be reflected in the most incisive. At this time, the packaging has developed from the static storage of the ancient times to the modern circulation media, which has far exceeded the value of the packaging itself for commodities.
In modern society, the emerging of new packaging materials and technologies has provided rich resources for the diversification of cosmetics packaging. Glass, plastic, and metal are currently the main cosmetics packaging materials used. Because of its special bright effect and satisfactory weight, glass permeates natural delicacy and becomes the main material for high-end cosmetics. For high-end cosmetics or volatile, easily odorous cosmetics such as perfumes, Generally, glass bottles are used for packaging.

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